The Best Shops in Portland
Portland’s fashion scene isn’t about fast trends or glossy runways — it’s more like slow fashion with a side of strong opinions. Think jumpsuits with real pockets, jackets made to outlast the rain, and jewelry that’s older than your grandma’s mixtape. Shops like Seven Sisters and Oko curate everything from handmade ceramics to vintage Georgian rings, while brands like Wildfang and Ginew design with identity and ethics stitched right in.
People here dress like they’ve got a CSA and a band practice — functional, expressive, and not trying too hard. It’s less “What’s hot this season?” and more “Who made this, and how long will it last?” If you want fashion that makes a statement without shouting, Portland’s got you covered, often in linen, denim, or something locally dyed and blessed by a moon circle.
Betsy & Iya Storefront. Courtesy of Stuart Mullenberg, Travel Portland.
Oko
Best For: Vintage Jewelry
Location: Central Eastside
Price: $$–$$$
North Stars:
Oko — a woman-owned jewel box of a shop in Portland’s Central Eastside — offers a curated selection of vintage and antique jewelry, from Georgian rings to mid-century modernist designs. Named after the Slavic word for “eye,” Oko celebrates the stories behind each piece. With a background in art and history, the team helps customers find meaningful jewelry for life’s moments while promoting reuse, education, and low-impact elegance rooted in craftsmanship and cultural heritage.
Vintage vibes in Oko. Courtesy of Oko.
Seven Sisters
Best For: Slow fashion and small-batch goods
Location: Central Eastside
Price: $$
North Stars:
This boutique focuses on slow fashion and small-batch goods from mostly women makers. The racks feature easy, neutral-toned pieces made from organic cotton, natural fibers, and plant-based dyes. Around the shelves, find everyday jewelry, artisan-made pantry goods, and handmade objects from ceramics to candles.
Seven Sisters features small and women-owned labels. Courtesy of Seven Sisters.
Wildfang
Best For: Bold, gender-inclusive fashion
Location: Two Locations
Price: $$-$$$
North Stars:
Wildfang is a Portland-born clothing brand built around gender expression, inclusivity, and bold, functional style. Known for its tailored jumpsuits and menswear-inspired pieces, the shop caters to all identities without sticking to outdated fashion rules. Founded by queer women, Wildfang also walks the talk on sustainability, with carbon-neutral shipping and compostable packaging. It’s fashion for people who like their pockets real and their buttons fully operational.
Wildfang Interior. Courtesy of Catalina Gaitán.
Ginew
Best For: Native American-inspired denim and workwear
Location: Available in stores around town
Price: $$$
North Stars:
Ginew blends Native American heritage with modern denim and workwear, infusing each piece with traditional motifs and high-quality American craftsmanship. The brand sources most of its textiles domestically, emphasizing traceability and durability. Beyond environmental impact, Ginew champions cultural sustainability by preserving and sharing Native stories and collaborating directly with Indigenous artists and designers, ensuring authenticity and meaningful representation in every collection.
Ginew’s all-gender barn jackets. Courtesy of Ginew.
Betsy & Iya
Best For: Handmade, ethical jewelry
Location: Nob Hill (NW Portland)
Price: $$-$$$
North Stars:
Betsy & Iya is a working jewelry studio and retail shop on NW Thurman Street. All of their jewelry, from rings to earrings, is designed and made in-house by a small team of metalsmiths. The company uses recycled metals and lab-grown or responsibly sourced stones. Their Recast program allows customers to repair or exchange worn pieces, and all metal scraps are recycled. Employees work four-day weeks, receive healthcare, and earn transparent wages. Betsy & Iya keeps production local, focuses on durability, and offers walk-in resizing and customizations on-site.
